AI search drives <1% of referrals

Organic search remains critical for traffic and sales.

Chrome’s new AI features

Google embeds AI more deeply into its browser.

Focus on people who get things done

The two ways to create a culture of accessibility.

The State of SEO 2026

”Use it as your planning guide for the year ahead.”

“RSS feels like riding a bike: fast enough to get somewhere, but slow enough that the ride is enjoyable. Which is unlike the stationary bike of social media, where some red-pilled millionaire engineer is cranking a dial to make you pedal faster.”

Deadlines

“Nnnnghh, I can make it.”

The Spotify model for the web

Cloudflare as the web’s content gatekeeper?

Traditional search vs. AI search

A summary of big changes in a small chart.

“We must stop thinking of failure as an end of something, and learn to see it as a natural part of progress. The first incarnation of a new idea may die, but the best ideas will find new lives. Behind every successful launch, there are 100 interesting failures.”

AI slop fatigue

So let’s be authentic, genuine, and human!

LinkedIn soon trains AI with your data

There’s still time to do something about it.

Edit Video

A quick and private way to edit videos online.

Opera ships its AI browser

Opera Neon runs tasks or even writes code for you.

Brave tops 100 million monthly users

The privacy-first browser gets ever more popular.

The internet is better on Comet

Perplexity brings its AI browser to all users.

Writing for reach versus longevity

”Social media gives you reach. Blog posts give you longevity.”

Does Google want to kill the web?

“Google says market forces, I say their misuse of AI.”

“I gave the world wide web away for free because I thought that it would only work if it worked for everyone. Today, I believe that to be truer than ever.”

1 trillion web pages archived

The Internet Archive celebrates a stellar milestone.

Firefox profiles

Keep projects, work, and life separate as you browse.

Dia Browser

The AI browser from the makers of Arc.

Gemini browser

Google’s latest AI model uses a browser like you do.

The RSS feed reader landscape

Determine which product meets your needs.

Bot or not

“I’m starting to think they don’t want to me to shop here.”

Introducing ChatGPT Atlas

OpenAI launches an AI browser with ChatGPT inside.

AI browsers, ad nauseam

The major browsers and the avalanche of newcomers.

ChatGPT’s Atlas

“The first browser that actively fights against the web.”

Are 73% of e-commerce visitors fake?

What’s broken in measuring online success.

AI usage may be declining

Five signs that generative AI is losing traction.

Ways your newsletter can pay off

A newsletter can open unexpected doors.

Articles proclaiming the web’s death

Every era declares the web dead — it never is.

Rich pictures

A creative way to tackle complex problems.

Introducing query groups

A new feature in the Search Console Insights report.

AI productivity and workslop

“It’s hard to get any work done.”

Optimizing for the surfaceless web

”The web you’re optimizing for doesn’t exist anymore.”

Fine-tuned small AI models in 2026

“Now’s the time to start building up your dataset.”

RSS feeds discovery strategies

How to keep your personal feeds fresh over time.

Original work, an endangered species

“Being different becomes valuable again.”

Disable AI in Firefox

The AI features you can disable in ‘about:config’.

The best Chromium browser isn’t Chrome

“Helium is Chrome without the Google stuff.”

“When you think about it, the phrase ‘earning a living’ is really quite vile.”

The Scope Creep

A challenge for still motivated project managers.

Firefox expands fingerprint protections

”It remains committed to fighting for your privacy.”

Introducing AI, the Firefox way

Mozilla’s browser gets AI Window, an opt-in browsing assistant.

The newsletter paradox

Your newsletter grows when you do nothing.

Vivaldi, yea or nay?

First impressions of the AI-free browser.

Custom annotations in Search Console

The new feature lets you add notes to your charts.

Smartify everything

“Why does every product have to be ‘smart’ now?”

Europe’s cookie nightmare is crumbling

Browsers might replace cookie‑consent pop‑ups.

Service outage

How a major internet outage affects productivity.

Rewiring Mozilla

“We’re doing for AI what we did for the web.”

Introducing group chats in ChatGPT

OpenAI’s group chats simplify teamwork with AI.

The GDPR proposal officially unveiled

How the European Union aims to simplify regulations.

Weaving a web of agents

”We’re moving from browsing to doing.”

AI sends 1% of website traffic

Most of the AI referrals are from ChatGPT.

My two-part desk setup

Living and working between an analog and a digital space.

Why clients come, stay, and leave

“Confusing one phase for another gets us in trouble.”

The hidden cost of shipping too fast

Moving quickly doesn’t mean fast progress.

Web monetization is still inching along

Why micropayments over the web remain complicated.

The internet needs an AI off switch

“People want the human internet back.”

Chasing the social media algorithm

“What about our actual audience?”

Company mission, vision, purpose

Are they useful, or academic nonsense?

Google Search hallucinates preview text

Does it replace meta descriptions with AI now?

My website is approaching Google Zero

”Should I just opt out of Google Search altogether?”

Website task flowchart

“Throw phone and laptop into the sea.”

Decades of marketing

“The more things change, the more they stay the same.”

“The world’s greenest AI is here”

Ecosia rolls out new AI-powered search features.

Five AI browsers, same problem

“You’ve got to be fairly adept at prompting.”

The 2025 State of Digital Agencies

It’s still rough out there, but slowly improving.

Searching the IndieWeb

Find real people, real projects, and real writing.

“It’s not about using ‘AI’, it’s about being seen to use ‘AI’. Look at us! We’re cutting edge!”

Opting out of search engines

“Your actions count. Act consciously.”

“The promise AI companies make to investors is that there will be AIs that can do your job, and when your boss fires you and replaces you with AI, he will keep half of your salary for himself, and give the other half to the AI company.”

Simplicity is mastery

Why clear messages win minds, hearts, and markets.

Stop asking AI about how it works

“The model is just confidently hallucinating its own 'reasoning.’”

Why RSS matters

“The future of the web depends on simple, open standards.”

Slop

Merriam-Webster’s 2025 word of the year.

Mozilla’s next chapter

“Firefox will evolve into a modern AI browser.”

A guide to Web Guide

What our hybrid search future might look like.

Firefox is adding an AI kill switch

A switch to turn off all AI features.

Google’s spam problem is getting worse

”Spam is back in search. And in a big way.”

Newsletter lessons I wish I knew

20+ newsletter operators share their experiences.

Ad blockers helped kill the open web

“We failed to innovate monetization.”

“So many people are against AI because they see how it functions as a system for taking away from those with the least, to give even more to the already highly privileged.”

2025 LLM year in review

Paradigm changes that stood out this year.

What’s next for AI in 2026

“Content is AI until proven human,” and more.

Why blogging will be huge in 2026

“The era of earned audiences is just beginning.“

A website to destroy all websites

How we can bring the web back to humans.

”A blog alarm clock lives inside me. As time passes, an uncomfortable pressure builds up until the alarm finally goes off, rattling my bones and my soul. Snoozing isn’t an option; the only way to turn the alarm off and release the pressure is to publish a blog post.”

Spot AI hallucinations like a librarian

How source hunts expose AI’s wildest inventions.

How Markdown took over the world

From blog posts to a cornerstone of web technology.

Blogs Are Back

A privacy-first RSS reader with a blog directory.

Claude Cowork

”Claude Code for the rest of your work.”

Google launches Universal Commerce Protocol

AI agents will operate across the user’s shopping journey.

Wikipedia turns 25

Celebrating 25 years of human knowledge at its best!

AI search predictions for 2026

AI giants move forward, website owners struggle.

ChatGPT Translate

Translate text, voice, or images into many languages.

“The amount of information that’s been shared and compiled as a result of the web is incalculable. It’s one of the greatest achievements of modern history.”

Email newsletter benchmarks

What are good open, click, and response rates?

Give your agent a stopwatch

“Agents are only as good as their feedback loops.”