The case for local AI
Why running Claude-level local LLMs is the future.
Why running Claude-level local LLMs is the future.
What Google recommends for AI search visibility.
A lightweight screenshot and annotation tool.
“Even Notepad from Windows 95 had undo.”
”Search can now do more for you than ever before.”
”Links will become an afterthought with the coming changes.”
Tracking how AI agents are changing the web.
“Google thinks it no longer needs the web to deliver answers.”
”This release takes it to a new level.”
A new design direction for the browser.
Now mostly powered by a European provider.
Web analytics lost the meaning of a core metric.
“They are absolutely on to something here.”
How communities resist AI harms and build alternatives.
“I don’t like people adding tracking stuff to URLs.”
“I haven’t used an online password manager in 5 years.“
Build inimitable products to counter Google’s ambitions.
How the agentic web undermines conversion optimization.
Google’s AI search is more layered than you think.
How SEO spam evolves into AI search manipulation.
“I’ve never once felt the need to switch back.”
Visualizing the energy efficiency of web pages.
A project definition framework to avoid chaos.
Users now stay longer on search results before acting.
Here’s an AI assistant that does it for you.
Insights and trends that reveal how search is changing.
MIT research shows the shift reshaping SEO.
What if a website wasn’t a document?
“The open web is now being swamped by AI agents.”
What can website owners do to fight back?
“Google’s ‘users can check for themselves’ defense falls flat.”
“I see no evidence that AI can come close to replacing the expertise we’ll lose.”
“Websites don’t need oiling, they do need attention, though.”
“Human-powered, local-first, private AI.”
How to uncover hidden SEO issues at scale.
The Pantone Color Institute on shaping brand meaning with color.
Why Apple‘s iOS browser engine ban must end.
“Your readers already have a share button.”
A cute little chat space for webpage footers.
Top sites that still lack passkey support.
A visual guide to core digital marketing concepts.
Ever wondered how to describe yourself as a blogger?
Explanation, demonstration, imitation, repetition…
“The most powerful private AI.”
Which of 30 AI archetypes are you?
The shift from ‘pay per crawl’ to ‘pay per use’.
What if we had stuck with them?
Uruky compared to the Kagi search engine.
Edit your CSV files intuitively the way you want.
But its AI browser ambitions are still growing.
“You can’t be model agnostic if you’re hand-tuning prompts.”
Your social timeline powered by the open web.
You don’t want to be left behind.
Cloudflare strengthens bot detection with behavioral signals.
Where open AI is winning and where it is exposed.
Google revamps its image search with a browsable gallery.
“You essentially pay for intelligence twice.”
Why keeping browsers updated remains a challenge.
Another look at cross-browser bookmark synchronization.
A font that fools AI when reading images.
When business language misses the human side.
“Not dead. Not even close. But different.”
“Scepticism about all online information is justified.”
“We have all the ingredients for a renaissance of little apps.”
How you can help and take action.
Be a student, a scientist, a detective, and a surgeon.
Climbing the same old ladder won’t yield the same results.
Ask if the doing is the whole point.
“Some lessons are about words. All are about people.”
What the new report can help you diagnose.
The “low virality, high authority” content strategy.
“It’s easy to differentiate your content from AI.”
Find the right web analytics tool for your needs and budget.
How it affects companies with EU operations worldwide.
“More people than ever stay in Google’s ecosystem.”
Humans get HTML; AI crawlers get Markdown with ads.
Stuck on what to build next?
How might local models win anyway?
“Google’s success is now kind of your problem.“
Mozilla partners with Exa for open AI search in Firefox.
The privacy-first European search engine lands in Firefox.
“Our kids will be wondering what all the fuss was about.”
“The best thing it can learn to say is ‘I’m not sure.’”
Since ChatGPT, a third of published pages show AI signs.
But spotting signs of AI may still erode trust.
Make your newsletter sign-up impossible to miss.
Make your website footer a solid driver of sign-ups.
Goto redirects make search scraping harder for bots.
Parasite SEO is now handled differently in the European Economic Area.
Run your website independently for only $0.01/day.
Every writer already knows the trick.
Where your hours go and how to reclaim them.
Your side project deserves a proper funeral.
Privacy’s loudest enemies are its best promoters.
“Let’s not pretend AI invented slop.”
“Thanks to AI, I saved hours on my work!”
Compared to Claude Cowork, Hermes Agent, and OpenClaw.
”It’s a much better way to predict their behavior.”
How AI is reshaping the shopper journey.