When design doesn’t matter

“Ultimately, the only thing customers care about is outcomes.”

This is a web page

“The most powerful tool on the web is still words.”

We are not normal people

“What’s ‘normal’ for us is often alien to our customers.”

Your second biggest problem

“Building something great isn’t enough.”

Build & Launch

A weekly podcast focused on shipping small projects.

Don’t follow your heroes

“Creating a successful business isn’t a game of ‘follow the leader.’”

I'm a fucking webmaster

“Folks treated webmasters like god damned magicians.”

“MailChimp was a side-project for 6 years. Todoist was a side-project for 4 years. Basecamp took 2 years before it was paying their salaries. Maybe the rest of us shouldn’t be in such a hurry.”

“MailChimp was a side-project for 6 years. Todoist was a side-project for 4 years. Basecamp took 2 years before it was paying their salaries. Maybe the rest of us shouldn’t be in such a hurry.”

Ideas aren't cheap

The quality of your idea will set your ceiling for success.