BusinessOpinions

“If you can’t write it down, visualize it, or create a formula for it, you don’t understand it.”

BusinessOpinions

“Tired of the ‘fall in love with the problem’ meme. I fall in love with the future that a solution enables.”

DesignOpinions

“‘Can we all be UX Designers?’ No. Next question.”

BusinessOpinions

“The secret to managing an out-of-control amount of browser tabs is to just open another browser window.”

BusinessOpinions

“It’s usually easier to change the non-human parts of the system than it is to change human behavior.”

DesignOpinions

“In the history of design there has never been a project where all the requirements were known before design started.”

DesignOpinions

“Sketches are for thinking. Comps are for selling. Prototypes are for validating. Specs are for building. Experiments are for proving. Launches are for adoption. Features are for learning.”