“If you can’t write it down, visualize it, or create a formula for it, you don’t understand it.”

“Tired of the ‘fall in love with the problem’ meme. I fall in love with the future that a solution enables.”

The Myth of Invisible Design

Why products should be as visible as they need to be.

“‘Can we all be UX Designers?’ No. Next question.”

In defense of 'users'

Why we should not use the word ‘person’ instead.

Great Designers’ Secret Weapon: Working Memory

What you can do to create more, and more novel, ideas.

“The secret to managing an out-of-control amount of browser tabs is to just open another browser window.”

“It’s usually easier to change the non-human parts of the system than it is to change human behavior.”

The Origins of Famous Microinteractions

Fun stories and trivia.

“In the history of design there has never been a project where all the requirements were known before design started.”

“Sketches are for thinking. Comps are for selling. Prototypes are for validating. Specs are for building. Experiments are for proving. Launches are for adoption. Features are for learning.”