What happens when your buyer is a bot

“Websites become sources, not destinations.”

It’s time for CSS to kill the SPA

“Modern CSS outperforms SPA behaviour.”

The web isn’t URL-shaped anymore

How machines are changing the rules of the web.

There’s no such thing as a backlink

“Start building relationships worth mapping.”

“You’re no longer just marketing to people; you’re marketing to the machines that will introduce you to them.”

Impolighthouse

Get brutally honest performance feedback.

Optimizing for the surfaceless web

”The web you’re optimizing for doesn’t exist anymore.”

“When a website is slow, the problem usually isn’t the website. It’s the organisation behind it.”