Google in 2020
From everyone’s search engine to everyone’s competitor.
From everyone’s search engine to everyone’s competitor.
The dangers of weaponization of ‘privacy rights’.
A new market research and audience intelligence tool.
Make it resonate with the right audience (no, not that one).
How to make marketing a competitive advantage for your business.
Are we due for a revolution in online advertising?
What if links won’t be all that crucial to Google’s rankings?
How we can work around this paradox.
The zero-click search problem is likely to rise even more.
The big platforms don’t value externally published anymore.
A model for crafting successful, viral content.
Channels like organic search and native social media deserve investment.
While this network is rising rapidly, there are exciting opportunities.
The bar for creating content continues to rise.
Some major social networks obfuscate their referred traffic.
What SEOs can learn from the data leak.
“Google continues to send less and less to the open web.”
“The way we’ve done digital marketing for 20 years is ending.”
Zero-click platforms are taking over; what now?