BusinessTools
Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)
Is Google gaining or losing ground in search?
BusinessTrends
Announcing SparkToro ‘Trending’
A front page for the web marketing world.
BusinessTools
SparkScore
A more reliable way to measure your Twitter influence.
BusinessOpinions
The Future of SEO Has Never Been Clearer (nor more ignored)
“SEO isn’t going away anytime soon.”
BusinessTrends
The Powerhouses of the Internet Are Turning Hostile to Websites
The future of referral traffic looks grim.
BusinessTools
SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter
Say hello to the Fake Followers Audit.
BusinessTools
2018 Search Market Share
Myths vs. realities of Google, Bing, Amazon, Facebook, DuckDuckGo, and more.
BusinessOpinions
Can You Still Blog Your Way to Visibility & Credibility?
Short answer: yes, but …
BusinessTrends
An Unpopular List of Marketing Trends for 2019
What really will impact web marketing.
BusinessOpinions
Less than Half of Google Searches Now Result in a Click
Google’s evolution from search engine to walled-garden.
BusinessOpinions
Google Ranking Factors 2019
Opinions from 1,500+ professional SEOs.
DesignOpinions
Google in 2020
From everyone’s search engine to everyone’s competitor.
BusinessOpinions
Avast’s Shutdown of Jumpshot Will Harm the Web and the World
The dangers of weaponization of ‘privacy rights’.
BusinessTools
SparkToro’s Finally Here
A new market research and audience intelligence tool.
BusinessResources
Want Your Content to Succeed?
Make it resonate with the right audience (no, not that one).
BusinessOpinions
Why Marketing Flywheels Work
How to make marketing a competitive advantage for your business.
CodeOpinions
Something is rotten in online advertising
Are we due for a revolution in online advertising?
BusinessOpinions
Inferred links will replace the link graph
What if links won’t be all that crucial to Google’s rankings?
BusinessOpinions
The paradox of content marketing to beginners vs. experts
How we can work around this paradox.
BusinessOpinions
In 2020, two thirds of Google searches ended without a click
The zero-click search problem is likely to rise even more.
BusinessOpinions
The incentives to publish no longer reward the web’s creators
The big platforms don’t value externally published anymore.
BusinessSamples
Hook, line, and sinker
A model for crafting successful, viral content.
BusinessSamples
How to measure “hard-to-measure” marketing channels
Channels like organic search and native social media deserve investment.
BusinessOpinions
Why marketers, creators, and brands should start using Mastodon ASAP
While this network is rising rapidly, there are exciting opportunities.