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BusinessTools

Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)

Is Google gaining or losing ground in search?

by Rand Fishkin
BusinessTrends

Announcing SparkToro ‘Trending’

A front page for the web marketing world.

by Rand Fishkin
BusinessTools

SparkScore

A more reliable way to measure your Twitter influence.

by Rand Fishkin and Casey Henry
BusinessOpinions

The Future of SEO Has Never Been Clearer (nor more ignored)

“SEO isn’t going away anytime soon.”

by Rand Fishkin
BusinessTrends

The Powerhouses of the Internet Are Turning Hostile to Websites

The future of referral traffic looks grim.

by Rand Fishkin
BusinessTools

SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter

Say hello to the Fake Followers Audit.

by Rand Fishkin
BusinessTools

2018 Search Market Share

Myths vs. realities of Google, Bing, Amazon, Facebook, DuckDuckGo, and more.

by Rand Fishkin
BusinessOpinions

Can You Still Blog Your Way to Visibility & Credibility?

Short answer: yes, but …

by Rand Fishkin
BusinessTrends

An Unpopular List of Marketing Trends for 2019

What really will impact web marketing.

by Rand Fishkin
BusinessOpinions

Less than Half of Google Searches Now Result in a Click

Google’s evolution from search engine to walled-garden.

by Rand Fishkin
BusinessOpinions

Google Ranking Factors 2019

Opinions from 1,500+ professional SEOs.

by Rand Fishkin
DesignOpinions

Google in 2020

From everyone’s search engine to everyone’s competitor.

by Rand Fishkin
BusinessOpinions

Avast’s Shutdown of Jumpshot Will Harm the Web and the World

The dangers of weaponization of ‘privacy rights’.

by Rand Fishkin
BusinessTools

SparkToro’s Finally Here

A new market research and audience intelligence tool.

by Rand Fishkin
BusinessResources

Want Your Content to Succeed?

Make it resonate with the right audience (no, not that one).

by Rand Fishkin
BusinessOpinions

Why Marketing Flywheels Work

How to make marketing a competitive advantage for your business.

by Rand Fishkin
CodeOpinions

Something is rotten in online advertising

Are we due for a revolution in online advertising?

by Rand Fishkin
BusinessOpinions

Inferred links will replace the link graph

What if links won’t be all that crucial to Google’s rankings?

by Rand Fishkin
BusinessOpinions

The paradox of content marketing to beginners vs. experts

How we can work around this paradox.

by Rand Fishkin
BusinessOpinions

In 2020, two thirds of Google searches ended without a click

The zero-click search problem is likely to rise even more.

by Rand Fishkin
BusinessOpinions

The incentives to publish no longer reward the web’s creators

The big platforms don’t value externally published anymore.

by Rand Fishkin
BusinessSamples

Hook, line, and sinker

A model for crafting successful, viral content.

by Rand Fishkin
BusinessSamples

How to measure “hard-to-measure” marketing channels

Channels like organic search and native social media deserve investment.

by Rand Fishkin
BusinessOpinions

Why marketers, creators, and brands should start using Mastodon ASAP

While this network is rising rapidly, there are exciting opportunities.

by Rand Fishkin
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