BusinessTrends
Facebook + Twitter's Influence on Google's Search Rankings
Social metrics are well correlated with higher rankings.
BusinessResources
SEOmoz Search Engine Ranking Factors 2011
Aggregated opinions of dozens of the world's brightest search marketers.
BusinessTrends
How Google's Panda Update Changed SEO Best Practices Forever
Theoretical and practical aspects of the recent search engine update.
BusinessOpinions
Inflection Points: Bravery vs. Foolishness
Knowing when/whether a big decision is brave or foolish.
BusinessResources
Tracking the KPIs of Social Media
Solutions, tools and methodologies.
BusinessOpinions
Inbound Marketing for Startups
How to earn your customers interest.
BusinessOpinions
8 Predictions for SEO in 2012
Prognostications for the year ahead.
BusinessResources
Goodbye SEOmoz. Hello Moz!
The mission and vision for Moz.
BusinessResources
A Visual Guide to Keyword Targeting and On-Page Optimization
How to build the perfectly optimized page.
BusinessResources
The Traffic Prediction Accuracy of 12 Metrics from Compete, Alexa, SimilarWeb, & More
All services still have a long way to go.
BusinessOpinions
Internet Usage
“Mobile isn’t killing desktop. It’s killing all our free time.”
BusinessTools
Keyword Explorer Upgrades: New Features, More Lists, and Better Metrics
What’s new in Moz’s Keyword Explorer.
BusinessOpinions
How to Choose a Domain Name
Eight criteria for picking a winner.
BusinessResources
The State of Searcher Behavior Revealed Through 23 Remarkable Statistics
What marketers need to know.
BusinessOpinions
Is SEO Opportunity Growing or Shrinking?
“We’re living in a world with slightly less SEO opportunity.”
BusinessOpinions
How to Choose a Startup Name that Reduces Marketing Friction
Priorities that matter when choosing a name.
BusinessTools
Where Searches Happen on the Web (Google, Amazon, Facebook, & Beyond)
Is Google gaining or losing ground in search?
BusinessTrends
Announcing SparkToro ‘Trending’
A front page for the web marketing world.
BusinessTools
SparkScore
A more reliable way to measure your Twitter influence.
BusinessOpinions
The Future of SEO Has Never Been Clearer (nor more ignored)
“SEO isn’t going away anytime soon.”
BusinessTrends
The Powerhouses of the Internet Are Turning Hostile to Websites
The future of referral traffic looks grim.
BusinessTools
SparkToro’s New Tool to Uncover Real vs. Fake Followers on Twitter
Say hello to the Fake Followers Audit.
BusinessTools
2018 Search Market Share
Myths vs. realities of Google, Bing, Amazon, Facebook, DuckDuckGo, and more.
BusinessOpinions
Can You Still Blog Your Way to Visibility & Credibility?
Short answer: yes, but …
BusinessTrends
An Unpopular List of Marketing Trends for 2019
What really will impact web marketing.
BusinessOpinions
Less than Half of Google Searches Now Result in a Click
Google’s evolution from search engine to walled-garden.
BusinessOpinions
Google Ranking Factors 2019
Opinions from 1,500+ professional SEOs.
DesignOpinions
Google in 2020
From everyone’s search engine to everyone’s competitor.
BusinessOpinions
Avast’s Shutdown of Jumpshot Will Harm the Web and the World
The dangers of weaponization of ‘privacy rights’.