DevelopmentOpinions
Something is rotten in online advertising
Are we due for a revolution in online advertising?
BusinessOpinions
Inferred links will replace the link graph
What if links won’t be all that crucial to Google’s rankings?
BusinessOpinions
The paradox of content marketing to beginners vs. experts
How we can work around this paradox.
BusinessOpinions
In 2020, two thirds of Google searches ended without a click
The zero-click search problem is likely to rise even more.
BusinessOpinions
The incentives to publish no longer reward the web’s creators
The big platforms don’t value externally published anymore.
BusinessSamples
Hook, line, and sinker
A model for crafting successful, viral content.
BusinessSamples
How to measure “hard-to-measure” marketing channels
Channels like organic search and native social media deserve investment.
BusinessOpinions
Why marketers, creators, and brands should start using Mastodon ASAP
While this network is rising rapidly, there are exciting opportunities.
BusinessOpinions
AI-generated content is the new floor
The bar for creating content continues to rise.
BusinessSamples
Dark Social falsely attributes significant percentages of web traffic as ‘direct’
Some major social networks obfuscate their referred traffic.
BusinessOpinions
Leaked Google Search API documents
What SEOs can learn from the data leak.
BusinessResources
Zero-Click Search Study 2024
“Google continues to send less and less to the open web.”
BusinessTrends
Attribution is dying, clicks are dying
“The way we’ve done digital marketing for 20 years is ending.”
BusinessOpinions
How to fight back against a traffic-less web
Zero-click platforms are taking over; what now?
BusinessResources
How people use Google
“Google has become every brand’s home page.”
BusinessResources
Google Search grew 20%+ in 2024
It had about 373x more searches than ChatGPT.
BusinessOpinions
Stop with new SEO acronyms
“SEO is still Search Everywhere Optimization.”
BusinessOpinions
Traffic is a terrible goal
“AI is gonna take your opportunity to get search traffic.”