DesignOpinions
It’s fine to call it user testing
Another linguistic canard does the rounds.
Another linguistic canard does the rounds.
It’s time for an opinionated but flexible model of design.

“Every sketch, every prototype is a value judgment. Designers make ethical choices every day, even if they don’t realise it. So ethics isn’t add-on work: it’s core work.”
The downside of treating AI as a mere tool or even a slave.