All these worlds are yours

Why ethical and responsible technology matter more than ever.

It’s fine to call it user testing

Another linguistic canard does the rounds.

Why user-centred design struggles with ethics

It’s time for an opinionated but flexible model of design.

“Every sketch, every prototype is a value judgment. Designers make ethical choices every day, even if they don’t realise it. So ethics isn’t add-on work: it’s core work.”

Should we be polite to chatbots?

The downside of treating AI as a mere tool or even a slave.