“When a job becomes an identity, you’re in serious trouble.”

All these worlds are yours

Why ethical and responsible technology matter more than ever.

It’s fine to call it user testing

Another linguistic canard does the rounds.

Why user-centred design struggles with ethics

It’s time for an opinionated but flexible model of design.

“Every sketch, every prototype is a value judgment. Designers make ethical choices every day, even if they don’t realise it. So ethics isn’t add-on work: it’s core work.”

Should we be polite to chatbots?

The downside of treating AI as a mere tool or even a slave.