The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

The cognitive bias that leads us astray.

Search basics: the difference between URL structure and Information Architecture

Why you should focus on IA with higher priority.

Google’s Robots.txt Parser is Misbehaving

How does the real Googlebot treats robots.txt?

“The irony of ChatGPT having a CAPTCHA to prove I’m ‘not a robot’ when I log in is pretty great.”