“People who are good at interviewing get hired. People who are good at politics get promoted. Staffing your teams with this skill set won’t let you ship good product.”

“Make it easier” is not a product strategy

Why simplicity falls short as a standalone product strategy.

As a user, I don’t want to

Why it pays off to reimagine task-oriented user stories.

“‘Users say our website is hard to use, let’s add a chat bot.’ Congratulations, now you have two bad interfaces instead of one.”

“Research without insights and insights without action don’t count.”

“‘We asked our most satisfied users how to improve the website’ is such a baffling user research strategy.”

Scaling the design ladder: seeing like a designer

“The biggest value of design is not building better products.”

AI user research is not ‘better than nothing’

“Things that sound like customers might say them are worthless.”