Adapting the design based on where the fold falls.
Running Headscape has been a roller coaster.
An example of a company that summarises its legal statements.
Addressing the negative attitude that exists towards client work.
Its all about return on investment.
Write better content to get higher rankings.
“In most cases heavily featuring new stories on a website homepage is largely pointless.”
“Perhaps we should treat desktop design more like mobile.”
“Like a good salesman, we need to pick our moment to ask the user to do something.”
“I am actually a great fan of scope creep.”
“We could do so much more in all aspects of Web design to save users’ time.”
“Content management systems are not for the ‘masses’.”
The web will continue to evolve.
“It’s not about organising content in a logical way.”
“Just slapping some social media buttons on your website is not particularly effective.”
Getting the most from the minimal amount of effort.
“At the end of the day, people buy from people they like.”
“The experience of users happens beyond the screen and in the gaps.”
“Great design on the web comes from the continual iteration of every detail.”
An alternative approach to empathy maps.
Ease of use as a competitive advantage.
Thinking beyond the graphic user interface.
Why good copy is critical to your businesses success.
“The nature of digital requires a unique approach to managing projects.”
How to convince your clients to take performance seriously.