CodeOpinions

“Debating Web vs. native apps at this point is just stalling. We know what each is good for. Go build.”

BusinessOpinions

“When something new comes out a lot of people will work very hard to make it seem just like the thing they already know.”

DesignOpinions

“Now when someone asks: ‘But are any big companies using responsive Web design?’ You can answer: ‘Yes. Microsoft.’ ”

DesignOpinions

“This good news is you only need one Web design: a multi-device design. The bad news is it's not how you've designed things in the past.”

BusinessOpinions

“Better to fail at doing something that excites you than succeed doing something that bores you.”

DesignOpinions

“Mobile First. No, Content First. No, API First. No, User First. No, Me First.”

BusinessOpinions

“Bend toward the future, build for today.”

DesignOpinions

“As a designer, you can define or decorate products. Your choice.”

BusinessOpinions

“Numbers are addicting. Don't get hooked on the wrong metric.”

CodeOpinions

“Few things are more humbling than CSS layout issues.”

DesignOpinions

“The issue isn't whether the call to action is visible. The issue is whether your call to action is visible at the point where someone has become convinced to take action.”

DesignOpinions

“My job as UI designer: 1) put everything on a screen 2) gradually remove/simplify 3) repeat 2.”

DesignOpinions

“Fundamentally a designer's job is to make things suck less. Over and over again. Otherwise you are in marketing.”

DesignOpinions

“You understand things when you live them, not when you're told them.”

DesignOpinions

“Great programmers delete code. Great interface designers delete UI.”

BusinessOpinions

“Change makes people uncomfortable. If you're not making people uncomfortable, you're not changing things.”

DesignOpinions

“User testing is painful to watch. That's why everyone should watch it.”

DesignOpinions

“What makes product design hard? 1. Knowing what's important. 2. Focusing on it relentlessly.”

DesignOpinions

“Two ways to make product decisions: 1. Design, build, test, learn. 2. Debate.”

DesignOpinions

“Just because it looks simple (clean, sparse, minimal) doesn't mean it's easy to use.”

DesignOpinions

“How not to make a product design decision: ‘let's make it a setting.’”

BusinessOpinions

“Dream in years. Plan in months. Ship in days.”

DesignOpinions

“‘What problem does this solve?’ is often only obvious in retrospect.”

BusinessOpinions

“Spend 1st part of your career trying to get into meetings. Spend 2nd part trying to get out of them.”

DesignResources

“Understanding the problem is harder/takes longer than designing a solution.”

DesignOpinions

“Continuous regular user research is like ‘practice’ for UI designers. Hones instincts, sharpens skills.”

DesignOpinions

“User research delivers insights, not answers.”

DesignOpinions

“Don’t invest in an idea. Invest in a team’s ability to iterate through it.”

BusinessOpinions

“Great leaders focus the right people on the right problems.”

DesignOpinions

“Adding features: the most common and arguably least effective way to build/design products.”

DesignOpinions

“So many companies value/only care about ‘radical innovation’ and miss the huge impact of ‘passionate iteration.’”

DesignOpinions

“Talk to one user… start jumping to a solution. Talk to 5+ users… start understanding the problem.”

DesignOpinions

“Words always beat icons for clarity. So why are there still so many icons in software/UI design?”

BusinessOpinions

“Your biggest risk isn’t occasional failure, it’s sustained mediocrity.”