BusinessOpinions

“Way more useful to ask ‘what will happen as a result of tracking this metric?’ than ‘what metric should we track?’”

DesignOpinions

“User research isn’t for finding solutions. It’s for understanding problems.”

BusinessOpinions

“‘It’s different this time. We could lose our jobs.’ It’s different every time. That’s why we have our jobs.”

BusinessOpinions

“You learn different things when you build & ship than when you think & discuss.”