“Way more useful to ask ‘what will happen as a result of tracking this metric?’ than ‘what metric should we track?’”

“User research isn’t for finding solutions. It’s for understanding problems.”

Mobile First

The legendary guide to mobile web design is free to read.

“‘It’s different this time. We could lose our jobs.’ It’s different every time. That’s why we have our jobs.”

“You learn different things when you build & ship than when you think & discuss.”

Expanding conversational user interfaces

Options for increasing the usefulness of chat interfaces.

Until the right design emerges…

The ideal design becomes only apparent in hindsight.

AI models in software UI

Ways to surface AI assistance in digital applications.