“Rewriting a book is more fun than writing it. Sort of like gouging your eyes out with a stick is more fun than if the stick were on fire.”

“Dear association members: I'm sorry, but I will forever read your tag #assnchat as ‘ass 'n chat.’ I love you all.”

“I'll never stop being amazed by how painfully difficult it is to write short copy.”

Be Proud

“Stop apologizing for your ideas.”

“A good content strategy sets priorities and constraints. It kills ‘nice to have’ content and ignores edge use cases. It forces us to choose.”

“Ideas are easy. Choices are hard.”

How To Do Content Strategy

A step-by-step guide.

“Don’t pretend to know things you don’t. Ask lots of questions without apologizing. And remember: we are all making this up as we go.”

“As a content strategist, all I want is for companies to put their customer in the center of everything. Better business will follow.”

Wrangling the Wild, Wild West of Content

How to get inconsistent content under control.