BusinessOpinions

“Until we measure what we value, we will over-value what we measure.”

BusinessOpinions

“The ability to break down a complex project into manageable chunks is a hugely underrated professional skill. Strange that so few people hire and evaluate for it.”

DesignOpinions

“A design is not an answer. It’s a hypothesis. Forgetting this leads to arrogance. Failing to communicate it leads to disappointed stakeholders.”

DesignOpinions

“If you want to predict future user behavior, focus on deeply understanding current behavior and motivations instead of asking users to predict what they’ll do with a product they’ve never seen.”

BusinessOpinions

“Never trust the data unless you understand the data collection.”

BusinessOpinions

“‘To submit a request, make a copy of this Word file, fill it out, and email it’ is the enterprise equivalent of the doctor’s office still wanting a fax.”