DesignOpinions

“Designers need to distinguish essential, important, and nice to have. Engineers need to quantify what ‘hard’ means.”

BusinessOpinions

“There should be large red text on every survey creation tool: the answer to ‘Will you use this product?’ is a lie.”

DesignOpinions

“Time spent clearly defining the problem is worthwhile. Time spent admiring the complexity of the problem is not.”

DesignOpinions

“It’s important that design leaders see making progress as success, rather than seeing incomplete Nirvana as failure.”

BusinessOpinions

“Poor leaders blame their teams for failure. Good leaders start with: what could I have done better to help them succeed?”