DesignOpinions
“If you want to predict future user behavior, focus on deeply understanding current behavior and motivations instead of asking users to predict what they’ll do with a product they’ve never seen.”
BusinessOpinions
“Never trust the data unless you understand the data collection.”
BusinessOpinions
“‘To submit a request, make a copy of this Word file, fill it out, and email it’ is the enterprise equivalent of the doctor’s office still wanting a fax.”