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DesignOpinions

COVID-19 Has Changed Your Users

User needs are changing quickly and we must keep up.

by Kate Moran
DesignOpinions

Three Myths About Calculating the ROI of UX

Don’t overthink UX return-on-investment calculations.

by Kate Moran
DesignTrends

Average UX Improvements Are Shrinking Over Time

A very good sign for the UX industry as a whole.

by Kate Moran
BusinessOpinions

Campbell’s Law: The dark side of metric fixation

What happens when businesses optimize metrics at the cost of all else.

by Page Laubheimer and Kate Moran
DesignOpinions

Getting Started with AI for UX

How to use generative AI tools to enhance your UX skills.

by Jakob Nielsen and Kate Moran
DesignOpinions

Experience Design: the next iteration of UX?

Why a 20-year-old term could make a comeback.

by Kate Moran
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