Demystifying Design

Mystery is holding us back as a profession.

A Better Project Model than the “Waterfall”

Working with hypotheses instead of requirements.

Clients don’t want to buy experiments

“Instead of ‘fail fast, fail often’ I’m leading with ‘learn fast, learn often.’”

Agile vs Lean vs Design Thinking

What customers really care about.

The Lean UX Canvas

Step-by-step guide to product discovery.

“Design like you’re right, test like you’re wrong.”

Defining value: the most ambiguous word in product development

There is one way to know if we’ve delivered value.

“The scariest phrase in product development: ‘You know what would be cool?’”