The effect of exposing designers to real users.
How things can be made better from the beginning.
“If you’re trying to hire designers and require a portfolio, you’re not gonna get top talent. The best designers don’t have them. Too busy.”
What design teams need to do to create great user experiences.
The design professional’s secret.
“Design is not being creative. It’s solving hard problems. You may come to a creative solution, but only after you’ve done the hard work.”
Why out-of-the-box metrics are not enough.
Effective ways to explore and solve users’ problems.
How to convince business people to take user experience seriously.
“Users don’t want our designs to be consistent. Users want our designs to meet their expectations. Only sometimes are those the same.”
Managers need to be promoted, but leaders emerge.
“Digital designers who can code will deliver better designs to their teams than those who can’t.”
Designing for embraceable change.
“In UX Design, ROI is often about eliminating poor design.”
“What design leaders say they want: ‘A seat at the table.’ What they get: A lot more meetings.”
“There are two types of organizations: 1) Those that are investing in design and value it, 2) Those that will wish they invested more in design and valued it.”
It’s not easy, but the results are worth it.
“Innovation is not creating something new. Innovation is not inventing something that didn’t exist before. Innovation is adding new value that didn’t exist before.”
The scenarios define why the personas are important.
If we only focus on design, the user can get lost.
“At our school, we don’t call them ‘soft skills’ because they are quite hard. Instead, we call them ‘power skills’ and they’re the most important skills we teach our students.”