Yes, Alan, There Is An ROI For UX Design

“In UX Design, ROI is often about eliminating poor design.”

“What design leaders say they want: ‘A seat at the table.’ What they get: A lot more meetings.”

“There are two types of organizations: 1) Those that are investing in design and value it, 2) Those that will wish they invested more in design and valued it.”

Proactive UX Design: A Big Leap Requiring Baby Steps

It’s not easy, but the results are worth it.

“Innovation is not creating something new. Innovation is not inventing something that didn’t exist before. Innovation is adding new value that didn’t exist before.”

When It Comes To Personas, The Real Value Is In The Scenarios

The scenarios define why the personas are important.

Consistency in Design is the Wrong Approach

If we only focus on design, the user can get lost.

“At our school, we don’t call them ‘soft skills’ because they are quite hard. Instead, we call them ‘power skills’ and they’re the most important skills we teach our students.”

Undervaluing User Research is a Deadly Disease

Get out of the downward spiral of poorly-designed products.

“You won’t deliver innovation when your product development is driven through a backlog.”

“This is your regular reminder that staring at numeric data collected by computers is not ‘the voice of the customer.’ If you’re not actually listening to real customers, you’re not hearing their voice.”

“The more we invest in UX research, the easier and better everything else gets when trying to deliver well-designed products and services. We burn so many wasted calories compensating for no or poor research.”

“All design debt is technical debt. All technical debt is design debt. There is no difference.”

A radical proposal: put UX research in charge

“Product, development, and design should all report to UX research.”