Designing for user experience in an agile world.
“When a user presses the Back button, it means they've lost scent.”
LL Spool J’s (aka Jared Spool) single “That’s What It’s About.”
You can’t stop people from sticking beans up their nose.
Something is not right with these design jewels.
“I like the new facebook changes. It builds nicely on their theme of ‘WTF DOES THIS DO?’”
How the problem was discovered and the role that analytics played.
How to stay relevant in a rapidly evolving field.
Innovation happens when you add value for the user.
A talk with Josh Clark on gesture design.
“Some days I think email is a game of Tetris. I take out the rows at the bottom while new mail falls in the top. Then I lose.”
“The ugly truth: Designers who can code will squash designers who can't code in the marketplace.”
“Create an FAQ when you have no clue how to create a proper information architecture.”
“Don't think of your portfolio as a collection of deliverables. Think of it as a collection of stories about how you do your best work.”
We should be careful about how we show off tools like A/B tests.
Full–day workshops focusing on UX and design.
We're working in the world of the “never been done before.”
Users don’t like to suddenly become stupid.
A discussion about adaptive web design.
“Requiring users to take spaces & dashes out of phone numbers should be a punishable crime.”
Great critique doesn’t happen by accident.
“I would sign up to attend a workshop on how to take a compliment.”
“Accessibility, when treated as a separate specialty, is a hack and produces crap. It must be built into every design by every team member.”
Covering mobile UX in depth.
“Shortcutting user research is a near-term cost-cutting strategy that will cost the design team in the long run, once the opinion wars start.”
“Resist the urge to solve the problem before you've given yourself enough time to understand the problem.”
“Design doesn't happen if sticky notes aren't involved.”
Which is more expensive: responsive design or separate mobile site?
“Minimum Viable Product does not mean ‘Ship anything without regard to how crappy it is.’”
“Before you can design for simplicity, you need to become immersed in the complexity.”
“The harder your design is to use, the more invested your loyal users are in having it stay the way it is, the more risk to changing it.”
“The best designers fall in love with the problem, not with their solutions.”
“There's lies, damn lies, and eye tracking data.”
“I can hardly remember what UX practice was like before we started all this fussing about ‘empathy.’”
“No design survives first contact with the users.”
“The user researcher’s role has changed. It used to be about running studies. Now it’s about growing a team understanding of the user.”
“Good judgement comes from experience. Experience comes from bad judgements.”
“Our work is better served when we describe it in terms of the skills necessary for great outcomes, instead of the roles of practitioners.”
“Design flourishes in organizations that embrace storytelling about their customers' and users' experiences.”
“One more tool in your toolbox to share ideas.”
“You need 10,000 hours to master something. Organizations that think they can have 10,000 people work for 1 hour are missing the point.”
“Remove those ‘Who am I?’ slides from your deck. The audience already knows or doesn’t care. Or they wouldn’t be there.”
“Suddenly realized that answering machines rarely provide an answer I'm looking for.”
“We need to shift our definition of content to be what the user needs right now.”
“If you have both a ‘web team’ and a ‘mobile team’, there’s a good chance you’re doing it wrong.”
“I wish the voices in my head would stop reading my to do list out loud.”
“Design principles need to be living elements in the design process, not some words on a plaque on the wall of the conference room.”
“Minimal Viable Product does not mean ‘Ship anything without regard to how crappy it is.’”
“‘Where should we put the UX team?’ is the wrong question. The better question is: ‘How do we turn every team into a 'UX team?’”
The days of mobile websites with limited content are numbered.
“Do not confuse being a specialist with being highly skilled. Great design decisions come from highly skilled individuals, not specialists.”
“f you think good design costs a lot, you should see how much bad design costs.”
Customer-focused product strategies.
The effect of exposing designers to real users.
How things can be made better from the beginning.
“If you’re trying to hire designers and require a portfolio, you’re not gonna get top talent. The best designers don’t have them. Too busy.”
What design teams need to do to create great user experiences.
The design professional’s secret.
“Design is not being creative. It’s solving hard problems. You may come to a creative solution, but only after you’ve done the hard work.”
Why out-of-the-box metrics are not enough.
Effective ways to explore and solve users’ problems.
How to convince business people to take user experience seriously.
“Users don’t want our designs to be consistent. Users want our designs to meet their expectations. Only sometimes are those the same.”
Managers need to be promoted, but leaders emerge.
“Digital designers who can code will deliver better designs to their teams than those who can’t.”
Designing for embraceable change.
“In UX Design, ROI is often about eliminating poor design.”
“What design leaders say they want: ‘A seat at the table.’ What they get: A lot more meetings.”
“There are two types of organizations: 1) Those that are investing in design and value it, 2) Those that will wish they invested more in design and valued it.”
It’s not easy, but the results are worth it.
“Innovation is not creating something new. Innovation is not inventing something that didn’t exist before. Innovation is adding new value that didn’t exist before.”
The scenarios define why the personas are important.