DesignOpinions

“When a user presses the Back button, it means they've lost scent.”

BusinessOpinions

“Some days I think email is a game of Tetris. I take out the rows at the bottom while new mail falls in the top. Then I lose.”

DesignOpinions

“The ugly truth: Designers who can code will squash designers who can't code in the marketplace.”

DesignOpinions

“Create an FAQ when you have no clue how to create a proper information architecture.”

DesignJobs

“Don't think of your portfolio as a collection of deliverables. Think of it as a collection of stories about how you do your best work.”

DesignOpinions

“Requiring users to take spaces & dashes out of phone numbers should be a punishable crime.”

BusinessOpinions

“I would sign up to attend a workshop on how to take a compliment.”

DesignOpinions

“Accessibility, when treated as a separate specialty, is a hack and produces crap. It must be built into every design by every team member.”

DesignOpinions

“Shortcutting user research is a near-term cost-cutting strategy that will cost the design team in the long run, once the opinion wars start.”

DesignOpinions

“Resist the urge to solve the problem before you've given yourself enough time to understand the problem.”

DesignOpinions

“Design doesn't happen if sticky notes aren't involved.”

DesignOpinions

“Minimum Viable Product does not mean ‘Ship anything without regard to how crappy it is.’”

DesignOpinions

“Before you can design for simplicity, you need to become immersed in the complexity.”

DesignOpinions

“The harder your design is to use, the more invested your loyal users are in having it stay the way it is, the more risk to changing it.”

DesignOpinions

“The best designers fall in love with the problem, not with their solutions.”

DesignOpinions

“There's lies, damn lies, and eye tracking data.”

DesignOpinions

“I can hardly remember what UX practice was like before we started all this fussing about ‘empathy.’”

DesignOpinions

“No design survives first contact with the users.”

DesignOpinions

“The user researcher’s role has changed. It used to be about running studies. Now it’s about growing a team understanding of the user.”

BusinessOpinions

“Good judgement comes from experience. Experience comes from bad judgements.”

DesignOpinions

“Our work is better served when we describe it in terms of the skills necessary for great outcomes, instead of the roles of practitioners.”

DesignOpinions

“Design flourishes in organizations that embrace storytelling about their customers' and users' experiences.”

DesignOpinions

“You need 10,000 hours to master something. Organizations that think they can have 10,000 people work for 1 hour are missing the point.”

BusinessOpinions

“Remove those ‘Who am I?’ slides from your deck. The audience already knows or doesn’t care. Or they wouldn’t be there.”

BusinessFun

“Suddenly realized that answering machines rarely provide an answer I'm looking for.”

DesignOpinions

“If you have both a ‘web team’ and a ‘mobile team’, there’s a good chance you’re doing it wrong.”

BusinessOpinions

“I wish the voices in my head would stop reading my to do list out loud.”

DesignOpinions

“Design principles need to be living elements in the design process, not some words on a plaque on the wall of the conference room.”

DesignOpinions

“Minimal Viable Product does not mean ‘Ship anything without regard to how crappy it is.’”

DesignOpinions

“‘Where should we put the UX team?’ is the wrong question. The better question is: ‘How do we turn every team into a 'UX team?’”

DesignOpinions

“Do not confuse being a specialist with being highly skilled. Great design decisions come from highly skilled individuals, not specialists.”

DesignOpinions

“f you think good design costs a lot, you should see how much bad design costs.”

DesignOpinions

“If you’re trying to hire designers and require a portfolio, you’re not gonna get top talent. The best designers don’t have them. Too busy.”

DesignOpinions

“Design is not being creative. It’s solving hard problems. You may come to a creative solution, but only after you’ve done the hard work.”

DesignOpinions

“Users don’t want our designs to be consistent. Users want our designs to meet their expectations. Only sometimes are those the same.”