DesignOpinions

“If you’re trying to hire designers and require a portfolio, you’re not gonna get top talent. The best designers don’t have them. Too busy.”

DesignOpinions

“Design is not being creative. It’s solving hard problems. You may come to a creative solution, but only after you’ve done the hard work.”

DesignOpinions

“Users don’t want our designs to be consistent. Users want our designs to meet their expectations. Only sometimes are those the same.”

DesignOpinions

“Digital designers who can code will deliver better designs to their teams than those who can’t.”

DesignOpinions

“What design leaders say they want: ‘A seat at the table.’ What they get: A lot more meetings.”

DesignOpinions

“There are two types of organizations: 1) Those that are investing in design and value it, 2) Those that will wish they invested more in design and valued it.”

BusinessOpinions

“Innovation is not creating something new. Innovation is not inventing something that didn’t exist before. Innovation is adding new value that didn’t exist before.”

BusinessOpinions

“At our school, we don’t call them ‘soft skills’ because they are quite hard. Instead, we call them ‘power skills’ and they’re the most important skills we teach our students.”

BusinessOpinions

“You won’t deliver innovation when your product development is driven through a backlog.”

BusinessOpinions

“This is your regular reminder that staring at numeric data collected by computers is not ‘the voice of the customer.’ If you’re not actually listening to real customers, you’re not hearing their voice.”

DesignOpinions

“The more we invest in UX research, the easier and better everything else gets when trying to deliver well-designed products and services. We burn so many wasted calories compensating for no or poor research.”

DesignOpinions

“All design debt is technical debt. All technical debt is design debt. There is no difference.”