Why clear communication with clients is essential.
“Failure is now a badge of honor.”
“The organizational change required by a redesign is the most important and least-discussed aspect of any redesign.”
“Design for the real world, not the fictional one.”
“How to create a great user interface: Use words. Not too many. Mostly verbs.”
“Surveys are the most dangerous research tool — misunderstood and misused.”
Not all design problems are product design problems.
Ways to make evidence-based design decisions.