“90% of design agencies are just one guy sat in a white room, with a white desk, a succulent plant and an inspirational poster written in Helvetica, writing their about us page making sure to say ‘we’ instead of ‘I’.”

Amazing User Testing

Watching users navigate your site.

“Good design costs. Bad design costs everything.”

“If your friend runs a business and you try to get a discount you are not their friend.”

A simple tip to increase conversions

Handle common objections underneath call to actions.

Godly Website

A resource for those interested in web and interactive design.

“The best designers listen, observe and learn from others.”

“Designers who have the time to name layers scare me.”

Responsive snake

If a snake was responsive, how would it be?

“Buy design book. Don’t read design book. Buy more design books. The vicious cycle.”

“The 5 stages of design: 1. what, 2. how, 3. why, 4. cry, 5. draw rectangle.”

“My best advice as a designer is to not take feedback personally. Nothing will help you grow faster.”