Metrics are easy, impact is hard

“Metrics are the corporate world’s comfort blanket.”

How to deal with generative AI?

“I love generative AI and hate the companies building it.”

Sketching with AI?

Think with your hands first, without AI.

The premortem

Your product’s autopsy before launch.

User research’s most powerful words

“Just say: ‘Tell me more.’ Then shut up and listen.”

The formula B = f(P, E)

“It changed how I think about design.”

“Vibe-coding is fun. You describe what you want, code appears, and building feels like progress. That satisfaction is a trap. You’re accumulating artifacts that may have nothing to do with what anyone needs.”