Avinash Kaushik's blog is 5 years old.
Reporting of popular metrics does not lead to real business action.
Avinash Kaushik's knowledge about marketing and analytics.
“16% of queries typed into Google every day have never been used before. Every day!”
Conversation, amplification, applause, economic value.
How to analyze the traffic coming through not provided keywords.
Critical metrics for digital marketing campaigns and the website.
Data + You = BFF = Business & Personal Success.
Creating a digital marketing and measurement model.
Six rules that should govern your big data existence.
Choosing the optimal metrics to incentivize the right behavior.
A simple framework for structuring web analytics consulting contracts.
A practical guide to measuring the value of Facebook.
The challenge of data presentation.
Learn from 3 specific case studies.
“It turns out that Marketers make really silly mistakes when it comes to data.”
Thinking differently about a particular problem.
Unlock profitable insights.
Workarounds in Google Analytics.
What should a brand do on YouTube?
Top metrics for digital content, marketing and business success.
“Friends don't let their KPIs not have BFFs.”
How to create great digital analytics dashboards.
“We should strive for the best strategic dashboards in the world.”
Stories with examples.
A fresh look at a familiar tool.
Top five myths when it comes to digital.
Reports to solve day-to-day challenges.
Where to be and what to do.
Ways to present the output of your analytical efforts.