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Web design standards vs. website best practices
What web design features are standard on web sites.
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The Spam Report 2022
The current state of unsolicited marketing.
BusinessSamples
Homepage best practices
A framework for considering what to include and exclude on your homepage.
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GA4 vs. Universal Analytics
What’s the difference? A side-by-side comparison.
BusinessOpinions
Blogging Statistics 2024
11 years of trends and insights from 1000+ bloggers.
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Web content best practices
A 22-point checklist and an AI audit prompt.
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Zero-click marketing?
“I don’t think the full story is being told.”
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What content works in 2025?
Results of the 12th annual blogger survey.
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Traditional search vs. AI search
A summary of big changes in a small chart.
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Call to actions that gets clicked
How to design CTAs that drive measurable results.