Manifestations of post-Agile thinking.
“I’m constantly amazed how many people make the leap from ‘using personas badly’ to ‘personas are useless’.”
What design sprints are good for, and where they fall down.
“You can often learn more from a bad first prototype than from sticky note exercises.”
“Don’t confuse the amount of effort you’re putting in, with the amount of impact you’re having.”
“Good designers want to fully understand the problem before they start solving it. Great designers realize you can’t know everything and are comfortable with high levels of ambiguity.”
“Good product teams are focussed on shipping great software. Great product teams are focussed on driving business growth.”
“All designers really want is to have a say in… 1. designing the right thing 2. designing the thing right.”