“Don’t confuse the amount of effort you’re putting in, with the amount of impact you’re having.”

“Good designers want to fully understand the problem before they start solving it. Great designers realize you can’t know everything and are comfortable with high levels of ambiguity.”

“Good product teams are focussed on shipping great software. Great product teams are focussed on driving business growth.”

“All designers really want is to have a say in… 1. designing the right thing 2. designing the thing right.”

A future of design without designers?

An outline of one potential scenario based on some of the current trends.