“Good product teams are focussed on shipping great software. Great product teams are focussed on driving business growth.”

“All designers really want is to have a say in… 1. designing the right thing 2. designing the thing right.”

A future of design without designers?

An outline of one potential scenario based on some of the current trends.

“UX can be a winning strategy, but it takes a concerted effort. Something most organizations are unwilling to do.”

Improving the Double Diamond design process

We need a better concept that disappoints us less as designers.