BusinessOpinions

“The second rule of SEO Club is to ask everybody to retweet the first rule.”

DesignOpinions

“I’m constantly amazed how many people make the leap from ‘using personas badly’ to ‘personas are useless’.”

BusinessOpinions

“Don’t confuse the amount of effort you’re putting in, with the amount of impact you’re having.”

DesignOpinions

“Good designers want to fully understand the problem before they start solving it. Great designers realize you can’t know everything and are comfortable with high levels of ambiguity.”

BusinessOpinions

“Good product teams are focussed on shipping great software. Great product teams are focussed on driving business growth.”