A framework for prioritizing problems based on people’s behavior.
Start thinking of yourself as a copywriter.
“Design is the biggest differentiator in the startup world right now.”
There is no better time to be a designer than right now.
The best interfaces can inspire, evoke, and mystify.
“At some point you have to recognize which is stronger in you...ambition or fear?”
Why design doesn’t fit into fixed-time sprints very well.
“The primary unit of design is activity. Not content, not device, not information. What you design must support some human activity.”
How to win half the battle.
“In case you didn't get the memo, wire framing is dead and prototypes are the only way forward.”
“Sketching together gets people working together better.”
“You know, some people don't need or want a community attached to every app they use.”
A small observation with huge implications.
“The problem with the mantra ‘Done is better than perfect’ is that design is never done and it's never perfect.”
“Force yourself to treat every launch like it is your final launch.”
“Having regular, daily contact with humans who use your product is the best design inspiration you can get.”
“In a world of infinite content the value of great writing only increases.”
“Work with people who give you energy, not with those who take it.”
Discussion of an emerging design pattern.
“If people are criticizing your product they at least care…a much better situation than if they're not saying anything at all.”
“If you can't be critical about your own work don't expect to be able to manage others to do great work.”
“Long-term companies invest in product. Short-term companies invest in everything else.”
“A big difference between a junior and senior designer is the ability to make judgments outside of personal preference.”
“The first time you write someone to tell them you ‘love’ their work shouldn’t also be the time you need a favor.”
“If your hammer is the ability to code, don’t just hammer everything in sight.”
“The Next Feature Fallacy: the fallacy that the next feature you add will suddenly make people want to use the entire product.”
“‘Nobody has complained about it yet’ almost always means ‘It’s broken but nobody cares enough to give us feedback.’”
“The size of screen is deceptive. You can’t put much more on an Apple TV screen than you can an iPhone screen.”
“Clarity is the basis of good UI design. If your UI isn’t clear, then any 2nd order effects (joy, delight, satisfaction) are hard to achieve.”
“The goal of good design is twofold: Be clear enough to be understood and be valuable enough to be used.”