“At our school, we don’t call them ‘soft skills’ because they are quite hard. Instead, we call them ‘power skills’ and they’re the most important skills we teach our students.”

Undervaluing User Research is a Deadly Disease

Get out of the downward spiral of poorly-designed products.

“You won’t deliver innovation when your product development is driven through a backlog.”

“This is your regular reminder that staring at numeric data collected by computers is not ‘the voice of the customer.’ If you’re not actually listening to real customers, you’re not hearing their voice.”

“The more we invest in UX research, the easier and better everything else gets when trying to deliver well-designed products and services. We burn so many wasted calories compensating for no or poor research.”

“All design debt is technical debt. All technical debt is design debt. There is no difference.”

A radical proposal: put UX research in charge

“Product, development, and design should all report to UX research.”

“A good leader is a good listener, especially when it comes to design.”

The diagram that shows the value of great UX

How to win stakeholder support for superior UX.