Sometimes, it's better to begin again from scratch.
Exploring hundreds of screen design iterations.
A brief video that shows how the new user interface works.
Don’t build a fast company, build a slow one.
“The sign up stuff is the easy part. The why is the hard part.”
The Basecamp for all your projects outside of work.
“I can’t imagine anything less interesting in business than maximizing shareholder value.”
Basecamp was born ten years ago on February 5, 2004.
“Amnesia should be a tool in every designer's toolbox. It's so hard to design something new when you remember what was there before.”
“Making something new takes patience. But it also takes faith.”
“It’s amazing how much mediocrity you’ll tolerate in your own work, and how little you tolerate in someone else’s.”
“Every dollar you spend is a vote for the company you’re spending it on. Vote for the companies you’d like to see more of in the world.”
“So much product development time is spent undoing complexity that should have been left out in the first place.”
“When writing marketing copy, read it out loud. Then ask yourself ‘Would I ever say it this way to someone if I was talking to them?’”
“Care little about a lot, and a lot about a little. Best way I’ve found to be as happy as possible.”
“I’m starting to believe nothing should be designed in a day. A design needs to stand up to fresh eyes in the morning.”
“You typically compete more against habits than you do against competitors. In most cases, comfort and familiarity are stronger forces than new, better, and different.”
“Ask a lot of people for feedback, get stuck. Ask a few people for feedback, get moving.”
“Instead of a hackathon, try a sleepathon. You’ll be better off.”
“When prototyping, always try wackier/quirkier stuff first. The deeper you get into a project, the more conservative it tends to get.”
“In the same way that sound isn’t music, traffic isn’t audience.”
“It’s not about time management, it’s about obligation elimination.”
“It’s unfortunate that the default response when somebody changes their mind is often ‘gotcha!’ or ‘told ya!’. A changing mind should be met with praise, not scorn.”
“One of my favorite interview questions: ’What’s something you know you need to get better at?’. It’s revealing.”
“Top skill for entrepreneurs: Being great at ignoring what everyone else is doing.”
“The only way to know if someone will pay for something is to put a price on it and see if they buy it. Asking ‘Would you pay $25 for this?’ won’t get you an answer. Why? It costs nothing to say ‘yes’.”
“Customers don’t churn. They leave.”